Information for advertisers and affiliate networks

DealScroll is an early-stage UK shopping discovery platform focused on personalised deals, product offers and personalised shopping inspiration. This page explains exactly how we promote offers, the audience channels we are building, and the compliance controls we apply — so you can assess us without creating an account.

DealScroll is currently early-stage and preparing for launch with approved retailer and affiliate partnerships.

Reviewer access to the signed-in app is available on request.

What DealScroll is

A personalised shopping feed

Shoppers follow the categories they care about and see a personalised feed of vetted product offers and price drops.

Content-led, not coupon-led

We focus on genuine product discounts and shopping inspiration rather than scraped voucher-code pages.

Human review before publication

Every candidate deal enters a pending queue and must be approved by an administrator, with checks on accuracy, the destination link and a genuine saving, before it appears.

How DealScroll Works

From trusted product sources to curated, personalised shopping discovery

01

Trusted deal sources

  • Approved affiliate product feeds
  • Curated manual deals
  • Future partner feeds and retailer sources

DealScroll brings together curated product offers from approved and managed sources.

02

DealScroll Ingestion Engine

  • Validates deal data
  • Normalises product information
  • Maps deals into DealScroll categories
  • Scores deal quality before review

Incoming deals are checked and prepared before they ever reach the app.

03

Admin review and curation

  • Pending review queue
  • Edit / approve / reject
  • Reviewer price-check links
  • Affiliate disclosure tagging (#ad where needed)

Every deal can be reviewed, edited and quality-checked before being published.

04

Personalised DealScroll feed

  • Personalised feed
  • Category browsing
  • Deal cards and detail pages
  • Saved / liked / clicked deals

Approved deals appear in a social-style shopping feed tailored to each user’s interests.

05

Ongoing deal accuracy checks

  • Published deal price checks
  • Cross-check against the linked retailer page
  • Price changes flagged for review

Published deals are monitored for price accuracy and can be sent back for review when needed.

How we promote offers

  • In-app shopping feed — offers appear as deal cards with price, discount, retailer and a direct link to the product page.
  • Category and search discovery — offers are surfaced through category browsing, trending sections and on-platform search.
  • Editorial curation — selected offers are highlighted in trending placements based on quality and shopper engagement.
  • Opt-in notifications — users may choose to be notified about activity and relevant offers.
  • Owned social channels — occasional posts to our own accounts, always labelled where the link is an affiliate link.

Audience and channels

Planned audience channels

Direct visits, organic discovery and DealScroll’s own social channels. DealScroll is early-stage and preparing for launch, so we make no claims about established traffic volumes.

Who DealScroll is designed for

DealScroll is designed for UK shoppers seeking relevant product offers across everyday retail categories including tech, home, fashion, beauty, grocery, gaming and family. Accounts require registration with a minimum age of 16.

Practical details for programme approval

Website
dealscroll.co.uk
Territory
United Kingdom
Platform type
Content, curation and shopping-discovery site/app
Promotional model
Editorially reviewed product offers in a personalised feed
Link handling
Deep links to retailer product pages; affiliate links tracked via approved network links only
Disclosure
Prominent #ad badge on affiliate deals in the feed and on the deal page, plus a written disclosure line
Feeds and data
We can work with network product feeds, retailer deal feeds or an agreed data integration
Email marketing
None currently; any future emails would be opt-in and disclosed
Paid search
Not used, including on advertiser brand terms
Contact
hello@dealscroll.co.uk

Brand safety and compliance

Protecting advertiser brands is a condition of working with us, not an afterthought. Our controls are built into the product:

Pre-publication review

Every candidate deal, however it reaches us, enters a pending queue and must be approved by an administrator before it becomes visible.

Clear affiliate disclosure

Affiliate disclosure is applied automatically on our automated ingestion paths and on any link that matches a known affiliate network or tracking parameter, and the #ad badge is shown on deal cards, full deal pages and our public preview. Network-wide enforcement across all future affiliate connectors is planned before public launch, in line with UK CAP Code and ASA guidance.

Accurate, non-misleading claims

Prices, RRPs and discount percentages are validated on ingestion, a minimum-saving threshold is applied, and offers with implausible or unverifiable savings are rejected. Planned before public launch: automatic removal of expired deals.

No prohibited traffic methods

DealScroll does not use forced clicks, spam, browser extensions, coupon poaching, misleading redirects, incentivised clicks or paid search bidding on advertiser brand terms.

Link integrity

Destination links must resolve to the genuine retailer product page, and candidates that cannot be resolved are rejected. We do not cloak, mask or inject links into other publishers’ pages. Planned before public launch: continuous retailer-link monitoring.

Content moderation

All published content is subject to our guidelines and moderation. Adult, illegal, counterfeit, hateful and unsafe content is prohibited and removed.

Brand asset respect

We do not imply endorsement or partnership. Retailer names are used descriptively, and our public preview uses fictional demo content rather than real brand assets.

Takedowns on request

Any advertiser can ask us to remove or amend a listing, or to exclude their brand entirely, and we will action it promptly.

Work with us

Programme approvals, feed access, compliance questions or a walkthrough of the signed-in app — email hello@dealscroll.co.uk.